I was aware of this Multi-Level Marketing company
(or MLM) called LuLaRoe and that they sold leggings with funky patterns. So, I perceived it to be like Avon, Mary Kay,
Herbalife, or Amway.
I started watching LuLaRich on Amazon’s Prime Video and what
I didn’t anticipate is how cultish it is.
From the love of the products to the leadership rallies; it just seemed
that everyone (at least at some point in their career at the company) had this irrepressible
enthusiasm for the company. I’ve never participated
in an MLM; so other companies could very well be this way for all I know.
According to this docuseries, the company gets its name from Mark and DeAnne Stidham’s eldest three granddaughters: Lucy, Lola, and Monroe to form LuLaRoe. As I watched this there hashtags; such as #LuLaLovliness or #LulaBelles; being shown on the screen. Then the retailers (as they are called) start talking about being LuLaFamous and one even wanted to get her husband a vanity license plate that read LuLaBro.
I started to feel sorry for the third granddaughter. It started to become LuLa <something> -
LuLa <anything> really. Roe seemed
to get pushed aside with some of the corporate messaging. Of
course, by the end of the series it is clear the company is receiving a lot of unwanted
attention. Maybe it’s a good thing for
Roe to be left out of some of that messaging.
